National Television Company of Ukraine (Ukrainian: Національна Телекомпанія України - Natsionalna Telekompaniya Ukrayiny) is the national television broadcaster in Ukraine. It is state-run, and operates the television channel Pershyi Nazional'niy, the only Ukrainian TV channel that has a coverage over 97% of Ukraine's territory. It is the only state-owned national channel. Its programs are oriented at all social layers of the Ukrainian society and national minorities. Among priority directions of the network are informative publicism, popular scientific, culturologic, entertaining and sport-oriented ones. According to the viewer's rating the First Channel significantly trails all of his more recent privately held rivals.
It is planned that the National Television Company of Ukraine (NTCU) will be changed to Public Television Network in 2009. The government will lose its direct control over the national network. The Public Television Network will contain of several channels, such as, "First Channel", "Second Channel", "Euronews Ukraine" and "Ukraine and the World".
Together with Telewizja Polska NTCU holds the broadcasting rights of UEFA Euro 2012[1].
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The first official attempt to broadcast live in Ukraine was made on February 1, 1939. The shooting was made in a tiny studio in Kiev. The first live broadcasting was 40 minutes long. It showed the portrait of Sergo Ordzhonikidze.
After a long pause that lasted since the first day of World War II, the second birth of Ukrainian television took place. On November 6, 1951, the Kiev Telecentre made a debut with the broadcasting of a patriotic movie "The Great Glow". Next day the Telecentre went on air again by broadcasting the solemn measures of celebreating the 34th anniversary of the Great October Socialist Revolution. On May 1, 1952, a concert went on air (shot in the only studio of the Telecentre - Studio B) of great Ukrainian singers, soloist of the Kiev Opera. The anchorwoman of the concert was the Kiev Telecentre's first announcer - Novela Separionova. In 1953, the construction of the building of the Kiev Telecentre on Khreshchatyk, 26, was finished right after the finishing of the Moscow and Leningrad Telecentres. Regular programs started to go on air since 1956. Until that year, the Telecentre went on air twice a day showing feature films or documentaries. Live broadcasting (which makes TV announcers proud today) was the only form of broadcasting. Recording video became usual in mid-1960s.
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